Major jewelry retailer Chow Tai Fook is reportedly planning a new price increase for its gold products, potentially in mid-March 2026. The hike is expected to focus on fixed-price items with an estimated increase of 15% to 30%. If implemented, this would be the company’s fourth price adjustment since March 2025, following industry trends responding to volatile global gold prices. After reaching a record high above $5,598 per ounce earlier in 2026, gold prices fell over 12% in late January. As of February 10, spot gold traded around $5,028 per ounce. Concurrently, Chow Tai Fook continues streamlining its retail network, having closed 611 stores in mainland China by September 2025.

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