German sportswear brand Puma reported annual sales of 7.29 billion euros ($7.9 billion) for 2025, down 8.1% currency-adjusted from 8.39 billion euros ($9.1 billion) the prior year. CEO Arthur Hoeld described 2025 as “a reset year,” citing inventory buybacks, reduced promotions, and 1,400 job cuts. Sales fell across all regions — EMEA down 6.9%, Asia-Pacific down 7.4%, and the Americas down 10% — while EBIT turned negative to minus 357.2 million euros ($387 million). In China, Puma’s directly operated business grew 10%. In January 2026, Anta Sports acquired a 29.06% stake in Puma for 1.5 billion euros ($1.63 billion), becoming its largest shareholder.

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