Diane von Furstenberg has re-entered the European market through a new wholesale partnership with Italy-based Brama Group. Brama will manage DVF’s wholesale distribution across Europe from the fall 2026 season, with showrooms in Milan and Paris. Since taking the business back in-house in 2024, CEO Graziano de Boni reset the brand’s strategy, closing nearly 400 accounts. DVF’s connection to Italy dates to von Furstenberg’s early career at a textile factory in Como. Brama also represents Missoni, Mother and Norma Kamali.

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