On August 23, Diane von Furstenberg announced that by the end of 2024, it will bring its operations back in-house. Graziano de Boni, who joined DVF as CEO in October 2023, will oversee the company’s business as part of a broader reorganization. Since late 2020, DVF’s global operations have been managed by Glamel Trading Limited, which will now focus solely on distribution in Greater China. De Boni, who has been working on a strategic overhaul and talent acquisition, emphasized the importance of reclaiming control over the brand’s design and narrative to adapt to today’s digital retail landscape. Diane von Furstenberg expressed support for de Boni’s leadership and thanked Glamel for its role in managing the brand’s global business during the licensing period.