Adidas has announced a new global campaign for its Superstar sneaker, launching February 27, with Kendall Jenner as a lead face. The cross-generational cast spans fashion, music, sports, and street culture, also featuring Samuel L. Jackson, Jennie, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones, and Olivia Dean. Originally launched in 1969, the Superstar returns as a cultural icon. The campaign is directed by French filmmaker Thibaut Grevet.

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