Roger Vivier has released its Spring 2026 campaign, marking 60 years of the maison’s iconic Belle Vivier pump, first introduced in 1966. Creative director Gherardo Felloni centers the visual narrative around the signature buckle shoe, featuring brand ambassador Xin Zhilei (辛芷蕾). Shot at the brand’s “RV House” and its salon garden, the film captures Xin in soft natural light. The campaign conveys a mood of quiet ease, subtle observation, and understated elegance.

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