For the 2026 Chinese New Year, Ferragamo has collaborated with Chinese artist Zhang Zipiao on a special collection. The partnership focuses on the brand’s signature Hug bag. Zhang Zipiao, known for her vibrant depictions of natural life, has created eight unique, hand-painted Hug bags. The artwork illustrates the blooming process of a flower, symbolizing the progression of an embrace and the passage of time. The collection extends this floral motif to printed bags, leather accessories, and silk scarves. An accompanying campaign film offers a glimpse into the artist's creative world.

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