Skip to content
Allbirds shifts focus to e-commerce, closes US stores

Sustainable footwear company Allbirds will close all remaining full-price U.S. retail stores by the end of February, shifting focus to e-commerce, wholesale partnerships, and international distribution. The move aims to streamline operations and improve profitability through broader market reach and stronger operating leverage. Allbirds will maintain two U.S. outlet stores and two full-price London locations. CEO Joe Vernachio stated this supports the company’s turnaround strategy by exiting unprofitable physical retail. Net revenue fell 23.3% YoY in Q3 2024, with stock declining over 80% in two years.

Related reading: What Double 12’s revival reveals about China’s e-commerce evolution

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login