Adidas was announced as the strategic partner for the 2026 Jiangsu Provincial Urban Football League (Su Chao) on January 27. The partnership will see Adidas provide financial support and exclusive bespoke kits for all 13 teams. The designs, led by the Adidas Shanghai Creative Center, will integrate local city culture with the brand’s global sportswear technology. Since its 2025 inception, the league’s unique “one city, one team” format has fueled massive engagement. The 2025 season recorded a cumulative 2.43 million live attendees, with an average match attendance of 28,000. Digital viewership attracted over 2.2 billion views.

Related reading: Global takeoff: How sportswear brands are scaling up in 2026