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William Chan stars in new Zegna short film

Italian luxury house Zegna has released a new brand short film, The Gift, featuring its global ambassador William Chan and actor Xu Yajun. Set in Milan, the film portrays a father-son dialogue that explores themes of family heritage, shared values, and personal evolution. A central scene shows a father’s suit being altered and passed to his son, symbolizing the continuity and subtle transformation of tradition between generations.

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