French outdoor brand Salomon has appointed Heikki Salonen, former Creative Director of MM6 Maison Margiela, as its new Creative Director to lead a “transformative new era” for the brand. Salonen brings 30 years of experience, including 12 years at MM6, where he oversaw Salomon’s collaboration with the label since 2022. In his new role, Salonen will lead overall product design and creative direction, building a more unified brand identity. He will be joined by longtime collaborator Laura Herbst, formerly of MM6 and Céline.

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