Burberry beat expectations for Q3 sales growth, reporting comparable sales up 3% versus analyst expectations of 2%. The British luxury brand’s third-quarter retail revenue rose to 665 million pounds ($851 million). Greater China comparable sales increased 6%, while Asia-Pacific grew 5%, supported by a 13% rise in South Korea. CEO Joshua Schulman’s turnaround strategy refocusing on outerwear, scarves, and British heritage has resonated with shoppers, particularly Gen Z consumers in Greater China and Asia-Pacific. The company expects adjusted operating profit for FY26 to align with market consensus.

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