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Zona20 Milano previews spring collection in Shanghai

Italian slow fashion label Zona20 Milano held a preview event in Shanghai for its Spring/Summer 2026 collection, titled “Into the Memory of White.” The collection explores the concept of “the void” through white as a central theme, reflecting a quiet, introspective mood. Following its Milan debut at the historic Chiostro dei Pesci monastery, the brand brought the collection to Shanghai, recreating the meditative atmosphere with a serene installation featuring white curtains and soft lighting. The color palette incorporates sand beige, mist blue, merlot red, and interstellar black.

Related reading: Why white speaks volumes: China on Cloud Dancer

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