De Beers, the world’s largest diamond producer, has announced a price cut continuing its response to a prolonged industry downturn. The reduction, estimated at 10-15%, primarily targets rough diamonds above 0.75 carats. The diamond market faces significant pressure from weakened luxury demand and competition from lab-grown diamonds. Data reveals prices for smaller, consumer-grade diamonds have fallen sharply, dropping over 20% in 2025. De Beers is navigating this crisis amid a potential ownership change, as parent company Anglo American plans to sell its controlling stake.

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