Prada has launched a campaign to mark the Red Horse year, a rare zodiac cycle occurring every six decades in the Chinese lunar calendar. The campaign features brand ambassadors Yang Mi and Ma Long in key looks from the Spring/Summer 2026 collection. Creative visuals merge the symbolic Red Horse, representing energy and transformation, with Prada’s triangular logo. Offline activations include large-scale art installations in Shanghai and Chengdu from late January through early March. Prada’s heritage Rong Zhai mansion in Shanghai will host projection displays and a lantern festival event during Chinese New Year.