French jewelry brand Messika has launched its Chinese New Year campaign featuring Asia-Pacific ambassador, actor Gong Jun. The visuals draw inspiration from a window display created in collaboration with Chinese paper-cut artist Wen Qiuwen. Photographer Zhang Jiacheng captured Gong Jun wearing key Messika collections, including the So Move and Move Link lines. The campaign blends traditional paper-cut artistry with the brand's contemporary diamond designs. The window artwork merges Messika’s signature purple with Lunar New Year red, featuring horse motifs that symbolize freedom and momentum, reflecting the brand's aesthetic of movement and fluidity.