Michael Kors unveils Year of the Horse collection
Michael Kors has introduced its 2026 Chinese New Year collection, themed around the Year of the Horse. The launch is supported by promotional images featuring brand ambassador Tan Jianci and actress Meng Ziyi. Coinciding with the release, the brand has rolled out an interactive mini-game called “MK Galloping Horses Greet the New Year” on Xiaohongshu (also known as RedNote) and WeChat. The game incorporates products from the new collection and aims to boost user engagement.
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