Swedish outdoor brand Haglöfs opened its first global flagship on Shanghai’s Huaihai Road December 19. The three-story store spans 698 sqm. The store features the brand’s full range of professional outdoor equipment and apparel, including clothing, footwear, bags, and accessories, with prices ranging from 500 to 7,500 RMB ($69 to $1,034). Products emphasize lightweight design and sustainable materials, such as fabrics made from 100% recycled glass fibers. Haglöfs was acquired from Asics in 2023 by LionRock Capital, linked to Li-Ning’s founder. The brand re-entered China in 2025. Haglöfs plans stores in Beijing and Tianjin and is available on Tmall and Xiaohongshu.