Italian luxury brand Bvlgari has announced that Laura Burdese will be appointed CEO, effective July 1, 2026. She will succeed Jean-Christophe Babin, who will transition to Chairman of Bvlgari’s Board while continuing as CEO of Bvlgari Hotels and Resorts and President of the Bvlgari Foundation. Burdese joined Bvlgari in 2022 as VP of Marketing and Communications and was promoted to Deputy CEO in July. Prior to Bvlgari, she spent several years within LVMH, which she joined in 2016. Her earlier career includes brand management roles at Beiersdorf and L’Oréal. Both will report to Stéphane Bianchi, LVMH Group Managing Director and CEO of Watches and Jewelry.