French jewelry brand Fred introduced a Chinese New Year edition of its “Force 10 Rise” collection, incorporating ruby accents into its signature marine-link design. The release marks the upcoming 90th anniversary of the brand’s 1936 founding. Brand ambassadors Guan Xiaotong (关晓彤) and Ju Jingyi (鞠婧祎) front the campaign. The strategy reflects a common approach among luxury brands to blend heritage product lines with local cultural symbolism, aiming to strengthen engagement in the key Chinese market ahead of next year’s milestone celebration.