French luxury fragrance brand Atelier Cologne has named Chinese actor and singer Tan Jianci (谭健次) as its global brand ambassador. Tan, known for his roles in popular series Lost You Forever and Under the Skin with over 18 million Weibo followers, is a prominent figure in Chinese entertainment. The announcement coincided with the launch of Atelier Cologne’s new gold-colored car diffuser featuring a brushed brass citron shape and fresh signature scent. The partnership aims to integrate sensory experiences into everyday life, highlighting luxury brands’ continued strategy of partnering with influential local celebrities to strengthen connections with Chinese consumers.