The L’Oréal Group’s fragrance brand Atelier Cologne will re-enter the high-end perfume market in China with new fragrances, retail environments, and branding. It is reported that the new generation of Atelier Cologne will debut this month at the Shanghai International Finance Center, Beijing SKP Shopping Center, and Tmall. Founded in France in 2009, Atelier Cologne entered the Chinese market in 2013 and was acquired by the L’Oréal Group in 2016. In June 2017, the brand opened its first flagship store in China in Shanghai.