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China retail sales grow 1.3% YoY in November

China’s total retail sales grew 1.3% YoY in November to 4.39 trillion RMB ($619 billion), with sales excluding automobiles rising 2.5%. For the January-November period, total sales increased 4% to 45.61 trillion RMB ($6.43 trillion). Cosmetics sales in November reached 46.8 billion RMB ($6.6 billion), up 6.1% from a year earlier but down 10.5% from October. The earlier timing of Double 11 (Singles’ Day) promotions — with major platforms launching campaigns in early October — has shifted the traditional November sales peak, creating an extended shopping season. From January to November, cosmetics sales totaled 428.5 billion RMB ($60.4 billion), up 4.8% YoY. Online retail sales rose 9.1%, accounting for 25.9% of total retail sales.

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