Bvlgari Fragrance launched a festive pop-up space at Chongqing’s North City Paradise Walk shopping mall, centering on a sustainable “Holiday Tree” installation brought from Rome. Senior executives Hervé Debacque (Asia-Pacific) and Qiao Xuedong (China), alongside brand ambassador Zhou Yiran, attended the lighting ceremony with media guests. The tree’s design draws from Bvlgari’s Serpenti motif, using glass-like recycled materials on a bronze spiral. Its energy-efficient lighting system reduces consumption by over 75%. The space features multiple zones for experiencing Bvlgari’s fragrance collections, including its Pour Homme and Le Gemme lines. The pop-up remains open to the public until January 20.