Italian luxury group Ermenegildo Zegna has completed a second investment in Canadian performance trail-running brand Norda, increasing its ownership stake. Financial details were not disclosed. Founded in Montreal in 2020, Norda is known for its lightweight design and material innovation. Its debut 001 series gained a following for blending performance with style, driving strong growth. The partnership began in 2021, with Zegna first taking a minority stake in 2023 after a collaborative product launch. In May 2024, the brand appointed Chinese retailer Topsports as its exclusive partner for the China market. The move aligns with Zegna’s strategic focus on the high-performance segment.