French luxury brand Longchamp opened “Cocooning on Ice,” a pop-up ice rink and winter market on Shanghai’s Bund. The venue features ice-skating, a winter market with DIY workshops, photo stations, and food stalls offering hot chocolate and mulled wine. The opening was attended by Chinese athletes Wu Yanni, Wu Dajing, Ling Zhi, and Zhu Yi, along with actress Audrey Hui and model Estelle Chen. Guests showcased items from the Spring 2026 collection, including Le Roseau and Le Pliage Xtra bags. The installation closes December 28, with reservations available via WeChat mini-program.