Italian luxury cashmere brand Falconeri has opened a new store at Beijing’s Wangfujing Central Mall. The opening was attended by actress Hai Qing, representatives from the brand’s parent group, the Italian Embassy, and mall management. The store follows Falconeri’s Italian flagship design, featuring light oak interiors reflecting the brand’s cashmere-focused aesthetic. The full range of men’s and women’s collections is available, including signature Ultrafine and Ultrasoft cashmere lines. Hai wore a look from the Fall/Winter 2025 collection during the event, which included a cashmere craftsmanship exhibition.