Italian knitwear label Falconeri taps actress Hai Qing for campaign
Italian luxury knitwear brand Falconeri has launched its Fall/Winter 2025 campaign featuring Chinese actress Hai Qing. The shoot took place at Beijing cultural landmarks including Baima Temple and traditional courtyard residences. The campaign highlights Falconeri’s collection focused on lightweight warmth and natural fibers, with Hai appearing in relaxed knitwear against Beijing’s hutongs and traditional architecture. Key pieces include double-faced cashmere coats and wool styles emphasizing comfort and clean silhouettes.