Dubai Duty Free has reported its highest-ever monthly sales for November 2025, with revenue reaching 876.56 million dirhams ($238.7 million). This comprises a 16.77% increase YoY and surpasses the previous record set in December 2024. The retailer also crossed the $2 billion annual sales threshold by mid-November, with year-to-date sales growing 9.57% to 7.75 billion dirhams ($2.11 billion). The record performance was driven by strong sales in perfumes, high-value transactions, and luxury fashion, alongside robust growth from passengers traveling to Europe, Russia, Africa, and the Americas.