South Africa’s automotive sector will see a new entrant in early 2026 as Chery Group introduces Lepas, its premium sub-brand, aimed at style-focused consumers. Lepas will launch three models, the L4, L6 and L8, in the first and second quarters of 2026. The vehicles will enter the upper-volume passenger segment, combining advanced driver technologies, design-led engineering, and premium positioning. Jay Botes, general manager of Lepas South Africa, said the new marque is positioned to compete in the premium lifestyle and design-led segments. Chery Group already sells Tiggo and Jaecoo in South Africa, adding Lepas as its design-focused premium offering.