On opens largest Greater Bay Area store in Guangzhou
Swiss sportswear brand On opened its largest Greater Bay Area store at Guangzhou’s Parc Central. The store’s design draws inspiration from nearby Tianhe Park running route, incorporating natural motifs through materials, lighting, and a grey-green and terracotta color scheme. A traditional lion dance marked the opening, followed by a community night run through the city. Senior Director of Offline Retail for On Greater China Li Meina stated the location was chosen for the area’s vibrant youth atmosphere. The opening featured two collaborative collections: On x Sky High Farm goods and On x Bureau Borsche’s Ikoon series.