Balenciaga has unveiled its first advertising campaign under creative director Pierpaolo Piccioli, photographed by Hanna Moon and featuring Chinese actors Zhang Xiaofei and Yang Chaoyue alongside South Korean actor Roh Yoon Seo. The campaign marks a new era for the fashion house, presenting a fresh feminine image characterized by quiet strength. It focuses on reintroducing two iconic handbags — the Rodeo and Le City styles — positioning them as symbols of the brand’s dual identity where utility meets sophistication. Shot with a humanistic approach, the campaign reflects Piccioli’s vision of intimacy and renewed creative direction for Balenciaga.