Montreal-based Moose Knuckles appointed Ludovico Bruno as Global Creative Director and Raif Adelberg as Design Director, marking a strategic shift toward becoming a year-round global luxury lifestyle brand. Bruno, previously at Moncler, leads overall creative direction including seasonal collections and collaborations. Adelberg, founder of Wings+horns, focuses on product construction and craftsmanship. The move follows the founding team’s October 2024 departure, with Cathay Capital now controlling the company alongside minority stakeholder Bosideng Group. Bruno's first full collection debuts Fall/Winter 2026. The brand plans expansion into lightweight downwear, technical knits, and refined womenswear.