Olympian Guo Jingjing fronts Bottega Veneta campaign
Bottega Veneta has released a new campaign for its updated Veneta bag, featuring Chinese Olympic diver Guo Jingjing alongside actors Tony Yang and Terrance Lau. The campaign was shot on Milan’s streets. The Veneta bag, first introduced in 2002, is a classic archive design. The new campaign highlights the bag’s versatile design, carried by hand or worn over the shoulder. The relaunch coincides with the 50th anniversary of Bottega Veneta’s signature Intrecciato leather-weaving technique. The updated bag is crafted from 1.2cm-wide Nappa leather strips and features soft, padded interior lining creating a plush silhouette.