Proya reported Q3 revenue of 7.1 billion RMB ($1 billion), up 1.89% YoY, and net profit of 1.03 billion RMB ($142 million), up 2.65%. While skincare sales slipped, personal care soared 138.67% YoY to 179 million RMB ($25 million). The brand ranked No. 1 in Tmall beauty and No. 2 on Douyin during Double 11 (Singles’ Day). Proya continues to invest in R&D, allocating 142 million RMB ($20 million), while advancing its Hong Kong IPO and expanding its leadership team with CFO Jin Chang.