The strategies powering Proya’s $1.3B C-beauty breakthrough
Just 21 years after launching, Proya will be the first Chinese beauty brand to leap past the 9 billion RMB revenue milestone this year. How did it achieve this feat?
Just 21 years after launching, Proya will be the first Chinese beauty brand to leap past the 9 billion RMB revenue milestone this year. How did it achieve this feat?
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