Chinese fashion house Erdos has announced the appointment of acclaimed actress Xin Zhilei as its newest brand ambassador. The move aligns the label with an artist at the peak of her career, fresh from winning the Volpi Cup for Best Actress at the 82nd Venice International Film Festival for her role in Sun Rises on Us All. The company, which began as a cashmere sweater factory in 1979 and has grown into the world’s largest cashmere producer.