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Adidas sponsors 2025 Alltra Games in Shanghai

The 2025 Alltra Games (formerly Asian Fitness Championship) concluded on October 26 at Shanghai’s Qizhong Tennis Center, with Adidas serving as the official exclusive sportswear partner for the second consecutive year. The finals attracted over a thousand athletes from across Asia. Adidas brought globally-ranked athletes Sydney Wells and Jorge Fernandez to compete. In the elite individual competitions, Yakovlev Anton claimed the men’s championship, while Adidas athlete Jorge Fernandez secured second place. Chinese athlete Chen Sheng finished as the top-ranked mainland Chinese competitor in the men’s elite division. The partnership reflects Adidas’ continued investment in the training category and the growing functional fitness market in China.

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