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Hunter collaborates with Xu Zhi in Shanghai

Authentic Brands Group launched its “Authentic Plus” platform in Shanghai, a new initiative connecting its global brands with local Chinese fashion talent. The platform’s debut project features a collaboration between British heritage brand Hunter and Chinese designer label Xu Zhi, presented during Shanghai Fashion Week. The collection reinterprets Hunter’s iconic Wellington boots through Xu’s design aesthetic, featuring eight looks that blend poetic inspiration with contemporary styling. Josh Perlman. The platform will continue facilitating partnerships between Authentic’s brand portfolio and Chinese creative talent.

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