The fourth Notes Shanghai perfume exhibition and inaugural Beauty Shanghai concluded at Shanghai’s West Bund International Expo Center. The dual events featured nearly 500 fragrance, skincare, and beauty brands from over 30 countries. Notes Shanghai saw overseas brands comprise over 60% of exhibitors, with 25% making their China debut. Attendance grew 30% YoY, with over 8,000 trade visitors and 10,000 public attendees. The event featured 50 industry forums and marked the first China exhibition of L’Osmothèque perfume archive. Beauty Shanghai attracted nearly 10,000 visitors.