Premium fragrance brands will unveil their creations at Notes Shanghai this week. More than 150 exhibitors and around 300 brands will gather across over 6,000 sqm at the 2025 Fall/Winter edition from October 16-19 at the West Bund International Convention and Exhibition Center. Notes Shanghai is Asia’s only event dedicated to high-end perfumery. This year’s edition hosts brands from Africa, Asia, Australia, Europe, Middle East, and North America, including Amouage, Caron, Etat Libre d’Orange, Jo Loves, Melt Season, Memo Paris, and Skandinavisk. The show will feature nine special showcases and is expected to welcome more than 16,000 visitors.