Chow Tai Fook will increase prices of its fixed-price gold products by 12%-18% in late October, its second price hike this year. The adjustment specifically targets finished jewelry pieces sold at set prices, while weighted gold items continue to follow daily market rates. Other major jewelry brands, including Laopu Gold and Chow Sang Sang, have also recently announced price increases. This industry-wide move comes as gold prices hit record highs, while consumer demand for gold jewelry has significantly declined. Brands are increasingly shifting toward higher-margin fixed-price products to maintain profitability in the challenging market.