Chow Tai Fook Jewellery Group reported a 17.5% YoY decline in revenue to HK$89.66 billion ($11.47 billion) for the fiscal year ending March 31, 2025. Net profit attributable to shareholders dropped 8.97% to HK$5.92 billion ($757 million). Same-store sales in mainland China declined 19.4%, while Hong Kong and Macau same-store sales fell 26.1%. As part of its strategic shift, Chow Tai Fook will debut its first high jewelry collection, “Timeless Harmony,” in Hangzhou. Inspired by Chinese architecture and Eastern philosophy, the collection signals the brand’s move into the high-end jewelry segment.