After months of speculation, Kim Kardashian and Coty have announced the end of their partnership. Kardashian’s shapewear brand, Skims, has acquired SKKN by Kim from both Coty and Kardashian herself, revealing plans to officially enter the beauty, skincare, and fragrance markets in 2026. Coty had acquired a 20% stake in KKW Beauty for $200 million ($200 million) in 2021, which will now be transferred to Skims along with Kardashian’s remaining 80% stake as part of the deal. Jens Grede, co-founder and CEO of Skims, stated that the acquisition is not only an expansion but also a significant step for Skims’ entry into new markets.