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Unilever sells Kate Somerville to Rare Beauty Brands

Unilever sold premium skincare brand Kate Somerville to Rare Beauty Brands on October 14, a decade after acquiring it. The deal, expected to close in Q4 2025, will nearly double Rare Beauty Brands’ scale. Founded in 2006 by Hollywood skincare expert Kate Somerville, the brand is known for clinical-grade, results-driven products. The sale reflects Unilever’s strategy to streamline its portfolio and focus on core brands, part of a broader industry trend where beauty giants divest non-core assets. Consumer preference is shifting towards science-backed skincare over concept-driven brands, prompting major players to realign portfolios.

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