David Beckham unveils Boss collaboration in China
Hugo Boss has launched its new Beckham X Boss Fall/Winter 2025 collection with a pop-up event in Shanghai, attended by David Beckham. The collaborative line, which Beckham helped guide creatively, blends tailored pieces with winter outdoor influences. The immersive pop-up featured design sketches and tailoring tools in a Gentleman’s Atelier, followed by a fitting area styled as a modern British tailor’s shop. A hidden door revealed a traditional English bar where guests could hear a recorded message from Beckham. The event was attended by local celebrities including theater actor Ayanga and rapper E.SO.