American fashion brand Coach has launched “Coach Play Macau,” an immersive concept store in Macau’s historic central district. Located on Rua de São Paulo, the store draws inspiration from 1970s Milanese architecture, featuring oversized objects, bold colors, and interactive elements. The two-level space incorporates textured wooden screens and locally inspired tile work reflecting Macau’s Portuguese heritage. Coach collaborated with Macau-based artist Lin Yangquan to create artworks blending Macau landmarks with New York icons including the brand’s dinosaur mascot Rexy. The store offers a photo booth and limited-edition Macau-themed postcards.