Roger Vivier has named Chinese actor and singer Tan Jianci as its new brand ambassador, marking a step toward expanding its aesthetic through a contemporary male perspective. Active across film, music, and fashion, Tan will represent the brand’s signature buckle collection — spanning accessories, bags, and sculptural footwear. The collaboration will include a series of creative campaigns blending visual storytelling with the brand's heritage. With over 18 million Weibo followers, Tan, a member of idol group MIC, brings wide influence to the brand.