French fashion label Marithé & François Girbaud expanded in China with simultaneous store openings in Nanjing and Xi’an. Founded in Paris in 1972, the brand pioneered denim washing techniques and gained popularity in the U.S. through 1990s hip-hop culture. The openings at Nanjing’s Jingfeng Center and Xi’an’s MixC Mall follow earlier launches in Shanghai, Hangzhou, and Beijing. From September 27 to October 8, both stores feature “Mari Wardrobe Lab,” where customers personalize collectible Mari Bear keychains with interchangeable outfits and city-themed accessories.