Prada introduced a Mid-Autumn Festival mooncake gift set at Mi Shang Rong Zhai in Shanghai, the brand’s first standalone restaurant in Asia. The set includes six handmade mooncakes in red bean and jasmine tea flavors, plus a nine-piece traditional Chinese paper-folding kit. The packaging draws inspiration from traditional Chinese paper-folding, linking the festival to historic practices like crafting lanterns and paper ornaments. Prada’s flavor choices reflect both heritage and contemporary tastes: red bean with dried tangerine peel as traditional, and jasmine tea as a modern nod to Chinese lifestyle culture. The release highlights how luxury brands use local traditions to engage with Chinese cultural festivals.